Tourism can create opportunity locally
When travelers choose local experiences, tourism can create demand for services and knowledge that originate within the destination.
That can include:
Local guides
Sharing knowledge of landscapes, history and culture.
Community hosts
Welcoming travelers and sharing everyday life.
Artisans
Preserving skills, designs and traditional craftsmanship.
Local producers
Food, agriculture and products connected to the destination.
Community enterprises
Locally organized tourism initiatives.
Local businesses
Accommodation, restaurants, transport and other services.
Keeping the journey connected to the destination
We believe a journey becomes richer when travelers encounter the people who make a destination what it is.
A meal becomes more meaningful when you know who prepared it.
A textile becomes more meaningful when you meet the artisan who created it.
A landscape becomes more meaningful when a local guide explains its history and significance.
Responsible tourism is about connection, not consumption.
When tourism reaches the people who call Peru home
Peru cannot be understood through its monuments and landscapes alone.
Its identity lives in communities, traditions, food, craftsmanship, agriculture, music, language and everyday life.
We believe some of the most meaningful journeys happen when travelers have the opportunity to meet the people behind the places they visit.
